Brigitte, what does the 60th anniversary of Alpnach Norm mean to you?
Sixty years represent entrepreneurial courage, innovative spirit, and consistency. For me, this anniversary is above all a way to thank our employees, who have made the company’s success possible across generations.
In your view, what makes Alpnach Norm successful to this day?
Our success is based on high quality, a commitment to customized solutions, and the ability to meaningfully combine tradition and innovation.
You led the generational transition in 2008—what was particularly important during that process?
Continuity and trust. It was about preserving what has been proven effective while remaining open to new developments and market demands.
“Individuality is the norm for us”—what does that mean specifically?
We think in terms of solutions, not standard products. Our furniture is custom-made to fit each specific space and meet the needs of our customers.
How do you see the future of Alpnach Norm?
We want to continue manufacturing in Switzerland, invest in modern technologies, and design spaces that are durable, functional, and timeless.